Walter Cronkite School of Journalism

Winning In A Very Different Way

Winning In A Very Different Way

There's never just one way to win, but there may be a better way. Here's a great example of how developing deep, mission-driven goals around big vision can get you the results you’re looking for, plus a lot more. The tv station, WSOC in Charlotte, NC, took this approach and was able to create value in their industry, for the station, and in the community they serve.